Beauty Branding and Ecommerce
As freelancer I worked on the ecommerce website and emails for Trish McEvoy, a notable beauty brand. We operated like a startup–ideas were brainstormed and executed quickly with Trish, the creative director, a copywriter and myself. I art directed still life photo shoots and mentored junior designers. I also managed technical projects like retouching, Photoshop actions for processing PDP images and style guides for packaging.
New Veils Lip Color
Home page and email designs for launch of new lip colors.
Full Face Protection
Home page, email designs and signs for launch of new foundation shades.
Black Friday Sale
Home page and email designs for launch of Black Friday sale.
