CASE STUDY: Automating the production of digital assets
I created an automated system using scripts and templates for exporting ad banner images that saved $450,000 in yearly costs with an outside vendor. After automation we were able to produce these assets quicker in house, saving vendor costs and our staff’s time. Integration with developers and the quality of the work was improved. The templates created also resulted in better brand consistency.
Martha Stewart
Design and animation story boarding for Martha Stewart banner ads. Deployed on third party websites.
Wedding Registry
Design and animation story boarding for Martha Stewart banner ads. Deployed on third party websites.
Fashion
Design and animation story boarding for Martha Stewart banner ads. Deployed on third party websites.